Customer Relationship Management system, is a software solution that enables businesses to manage their interactions with customers and prospects more effectively. It acts as a centralized hub where customer information, such as contact details, purchase history, and communication records, is stored and organized. CRM systems streamline processes across sales, marketing, and customer service by automating repetitive tasks and ensuring better collaboration between teams. They provide valuable insight into customer behavior and preferences, helping businesses improve customer satisfaction and loyalty. By fostering stronger relationships and improving operational efficiency, CRM systems play a crucial role in driving business growth and success.